Photography in India
On the cusp of the next inflection point

Digital photography has replaced film Photo finishing will shift to photo expression

  • New photo products will be the growth drivers in the industry
  • In India - Digital is replacing film but those memory cards, cell phones and cameras are still walked in to processing labs
  • Market estimates India prints about 3 billion photos per year; @Rs.10per print that is Rs.3000crore
  • The Indian market is growing at 6%. Currently one-third of mobile phones sold in India have built-in camera. Present mobile subscriber base is close to 600 million.